SPGStrategic Partner Group
The SPG member guideExplore the community, memberships and opportunities

Sales reach without a sales department.

Most growing companies cannot afford a skilled international sales team, and many need funding to strengthen operations at the same time. SPG pairs each company with advisers and producers who already hold a position in the target market. They promote the brand through their own networks and are paid only when a sale converts.

Illustrative supplier and buyer relationships at an international port
Illustrative partnership scene

How it works

1

Match and promote

Your brand is matched with an SPG adviser or producer group whose market aligns with it, through matchmaking. They bring qualified traffic through their current network.

2

Customers arrive

Interest is directed to and through your existing marketplace. Adviser influence raises lead quality and the number of buyers ready to act.

3

Conversions tracked

SPG's adviser and producer tracking system records executed and converted sales generated by its partners.

4

Results rewarded

When a converted lead becomes a customer, the adviser or producer receives the agreed fee or commission for each transaction entered in the system.

You only pay when they drive success. Entry membership covers access to the platform and its programmes; adviser and producer compensation is triggered by results and agreed in writing before substantive work begins.

Every closed introduction makes the next one easier.

Members bring needs, advisers bring markets, introductions become conversions, conversions pay the people who produced them, and a larger, more credible network attracts the next member.

  • Low entry cost. A $199 monthly membership keeps the base of the network wide and active.
  • Results-based pay. Advisers and producers earn on conversion, so effort follows the best-qualified opportunities.
  • Shared tooling. One tracking system, one directory, one set of programmes, reused across every vertical.
  • Compounding reach. Each chapter, chamber and NGO partner adds counterparties the others can use.
1 2 3 4 5 6 Relationships WITH COMMERCIAL PURPOSE Members bring needs Advisers bringmarkets Qualifiedintroductions Conversions and engagements Resultsrewarded Evidencecompounds products, projects, mandates 47 verticals, 8 chapters consent on both sides tracked sales, scoped mandates commissions, renewals credibility attracts members

Measured at every turn

Qualified inquiry rate

Qualified inquiries as a share of all completed inquiries.

Introduction acceptance

Mutually accepted introductions as a share of those proposed.

Engagement conversion

Signed engagements as a share of qualified opportunities in the same cohort.

Member retention

Members renewed as a share of members due to renew.

Bring a clear ambition. Build the next relationship.

The strongest starting point is a specific business need and an open discussion about the people, expertise and resources required to address it.