Meet our team - Reubén Fernandez
Commercial and Residential Mortgages Strategic Advisor
- Built a Foundation of Excellence: Reuben launched his career in 1990, specializing in FHA loans for first-time homeowners in Miami-Dade and Broward Counties, empowering families to achieve the American Dream.
- Expanded Into New Frontiers: Recognizing broader needs, Reuben successfully transitioned from residential to commercial real estate lending, financing warehouses and supporting the growth of small businesses.
- Entrepreneurial Spirit: Founded and operated Hollywood Mortgage Services LLC in Hollywood, Florida, establishing a trusted local brand known for integrity and client-focused solutions.
- Achieved Licensing Milestone: Earned his Florida Correspondent Lender License, demonstrating his expertise and positioning himself at the forefront of direct lending until the global financial crisis of 2008.
- Resilience Through Adversity: Navigated the aftermath of the financial crisis, adapting his career path with perseverance and an unwavering commitment to excellence.
- Leading with Frias Financial Services: For the past five years, Reuben has been a top-performing Senior Account Executive for the Florida West Coast, specializing in commercial real estate and ground-up construction loans.
- Driving Major Investments: Actively secures financing for shovel-ready projects ranging from $500,000 to $500 million, fueling economic development and transformative real estate ventures.
- Trusted Partner in Growth: Together with Frias Financial Services, Reuben continues to empower developers and business owners by providing strategic funding solutions that turn visionary projects into reality.